AnimalAttraction.com, a social networking site that has been called “MySpace for pet lovers,” is offering current and future members an opportunity to choose Best Friends as the recipient of donations from the website.
When somebody joins AnimalAttraction, they are given the option of four animal welfare organizations to support: Best Friends, the ASPCA, Petfinder and North Shore Animal League America.
The site donates $1 to the chosen group when a member signs up, then a penny each day that person logs on. It also donates $1 for each friend the member refers to the site. There is no cost to join the site.
“AnimalAttraction is dedicated to bringing pet lovers together and helping homeless pets through our fun, safe and free online community,” says founder Dan Cohen. “We're thrilled to team up with Best Friends to expand our community and make a difference in the lives of pets in need.”
Besides the benefits to Best Friends and the other animal welfare groups, AnimalAttraction provides an array of features, including forums, chat rooms, a video of the day, a photo contest, expert advice and pet care tips, photo galleries, a blog and a “pets in the news” section.
AnimalAttraction members who sign up as Best Friends supporters will be able to search for other Best Friends supporters on the site.
Although the official agreement was only recently signed, AnimalAttraction and Best Friends have history. Last Valentine’s Day, while Cohen was being interviewed on NBC’s Today Show about his then-new website, he gave a shout-out to Best Friends. He also featured Best Friends banner ads on the site that week and donated $1,000.
The goal of the “co-promotional agreement” is to raise money and awareness for Best Friends while driving traffic and free registrations to AnimalAttraction.com.
Other aspects of the agreement include displaying the Best Friends name and logo (with a link back to Best Friends) on profiles of all members referred by Best Friends; 100,000 banner impressions per month (an estimated value of $1,000 per month); and a feature dedicated to animal welfare in each AnimalAttraction newsletter.
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Click here to visit AnimalAttraction.com on the Best Friends Partners and Affiliates page.
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